Look around. The evidence is everywhere. The urban landscape has been invaded by advertising. Billboards are now the size of buildings. Cars, trucks, and busses are wrapped with decals. Posters adorn kiosks, newsstands, and bus stops. Our lives are saturated with an onslaught of suggestive messages shouting at us everywhere we go. In an increasingly competitive marketplace, products and services are willing to do anything to grab our attention. They are intended to entice, lure, seduce, shock, persuade, coerce, tempt and tease. It’s all about manipulating our behavior in dollars.
Rapidly changing technology has generated new frontiers in visual landscapes and I have embraced it all as delicious eye candy. As an artist, I can shoot models without paying them. I can reproduce multi-million dollar marketing campaigns by photographing them as I walk by. So this raises a few questions. What is mine and what is theirs? If I’m confronted by an image 5 times larger than I am, and I take a photograph of part of it, whose message is it? What happens to it’s meaning?